What is "Mass Media"?
This weeks lecture topic
This weeks lecture topic
Mass media is any kind of communication that reaches a large audience (the masses). It may be written, broadcast, or spoken.
Old types of Media include:- television, radio, advertising, movies, newspapers, magazines.
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| old media |
New types of Media include:- The internet, digital television, video on demand, WAP based technology.
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| Social meia |
The Role of Mass Media in everyday life:-
A means of communication between ‘senders’ and ‘receivers’
Industries or organizations.
Texts as commodities.
Texts as cultural products.
Agents of social change and globalization.
Agents of socialization and powerful sources of social meaning.
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